Illumiti Innovation Blog

Why is Big Data Important for SMEs?

Date: January 13, 2016
By: Lorraine Howell

Every day your organization creates massive amounts of data across all operations, but how are you interpreting this data? With the right solution, organizations can dive into all that data and gain valuable insights that were previously unimaginable.

In this video, Lorraine Howell, VP Research and Development discusses what big data is and why it is important for SMEs to make smarter, more profitable decisions.

About the Author

Lorraine Howell

As Vice President of Innovation at Illumiti, Lorraine is intricately involved in determining how clients can effectively and affordably benefit from the innovations at SAP regarding business intelligence and mobile applications.

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